There are also some good recommendations about the best time to post each day. Fewer people are on IG at 6pm on Saturdays and Sundays. The best days to post at 6pm are any weekday. Earlier in the day works better every day of the week. Is 6pm a good time to post on Instagram?Ħpm is an acceptable time to post on Instagram, but not optimal. However, the optimal time is generally between 11am and 2pm. LATEST Instagram Engagement time chart from Sprout Social.ģpm is a good time to post on Instagram. OLD Instagram Engagement time chart from Sprout Social. But the quieter times became even quieter.Ĭompare the charts below – old 2020 followed by the latest. Last year, the trends showed that the best times became better.
There are now clear patterns about when it is a good time to post and when to avoid in 2023. But interestingly, rather than widening the data, it has actually narrowed it. The fact that more people are working at home also seems to have had some impact on the time that people spend on Instagram. We’ve seen improvements to the platform with the addition of Reels on Instagram, enhancements to Instagram Stories, and encouraging discovery on the Explore tab. In terms of time zone, studies have shown that working in Central Daylight Time (CDT) is top for getting the most engagement. Keep reading to discover the best times for each day and industry, and learn how to find your own account’s best times that are working right now! The best daily posting time is Monday through Friday at 11am. The best time to post to Instagram is on Tuesday between 11am and 2pm. Work with that algorithm! When is the Best Time to Post on Instagram? You’ll get your stuff seen by more people. By ensuring you post when your audience is around, you increase chances of engagement. We all know the more likes and comments a post gets, the more people Instagram will show it to. The other reason why posting time matters is that it helps with engagement. It let them see new posts at the top of the feed with the tap of a button. It was part of measures to give users more control over their feed. They call it ‘ timeliness,’ and since 2018 it adds more weight to when something was posted.
One big consideration about finding the best time to post is an algorithm thing. That’s why it is important to understand why posting time matters, and how it impacts your own account. For others, if the key window is missed, the post is doomed to fail. It does, and we’ll tell you how to nail it.įor some, the exact time of the post doesn’t have a massive impact. So of course you want to make sure your audience gets to see it! You’ve picked some great hashtags for Instagram, and maybe even a few popular emojis. You’ve spent hours coming up with engaging Instagram post ideas and crafting great content in the best image sizes. Wondering the best time to post on Instagram?
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